In the current highly digitalised world, you need to have robust marketing strategies to stay ahead of the curve. The first step to achieving this goal is hiring a team of professionals who have a deep understanding of the various digital marketing strategies. The second step is creating campaigns, implementing, and monitoring them to be sure that you are headed in the right direction.
PPC (Pay-Per-Click) have proven to be among the most effective digital marketing strategies in the world today. As the name suggests, the amount that you spend will be calculated based on the number of clicks that your ads accrue over time. Unlike other marketing campaigns, even if a potential client does not click on the ad, you will still benefit from the free exposure. Who knows, they may decide to search for the website on Google or any other search engine.
One of the primary objectives of any PPC campaign is to get the most returns from a limited budget. Impressions are one of the metrics used to gauge the success of a campaign. Today, we will look at five actionable ways of maximising pay-per-click impressions.
Improve Ad Quality
High-quality ads record a high CTR than the low quality or conventional ads. Carry out A/B tests to know which ads best resonate with your brand. Spend time researching the right keywords and creating granular ad groups. Make sure that you include these keywords in the ads to ensure that the pop up on SERPs. Contrary to popular belief, negative keywords can also help you to achieve this goal.
Increase/Boost your Bid
One of the primary factors that determine ad position on SERPs is your bid. Even though a high ranking does not guarantee more impressions, it will position your brand for success. One of the best ways of achieving this goal is by increasing your bid and targeting more keywords.
Tweak Placement or Regional Targeting Parameters
First, it is important to point out that query parsing often makes ads available beyond the target geographical regions. Unknown to most people is that geo-targeting can limit impressions that an ad accrues. Based on these facts, you should consider adjusting your placement targeting parameters. Do not be too rigid, create supplementary campaigns for other plausible geotargets, and adjust your budget accordingly to avoid plunging your business into financial turmoil.
Keyword Match Type
Research has proven that broad keywords result in more impression that a single phrase. The relevancy risk low if you include negative keywords in the group. Therefore, if you want to dominate your niche, consider expanding your list of keywords. Nowadays, there are advanced premium keyword search tools that you can use for this purpose.
Consider Accelerate Ad Delivery
There is no guarantee that your PPC ads will achieve the anticipated impressions if you use the already stipulated delivery rate. That said, you can stand out from the crowd by opting for the accelerate ad delivery rate. Note that this setting may increase your daily spending, but that should not deter you considering the increase in the number of impressions that you will get per day.
All your efforts to get more impressions from your PPC campaign will go down the drain if your landing pages are not properly designed. Hire a pro web design to work on your landing pages to ensure that prospects who view it are motivated to convert. If you are running multiple PPC campaigns, create a unique landing page for each campaign to avoid any form of confusion. More importantly, make sure that the landing page is in line with the goals of your PPC campaign.