Anatomy of a Killer Website That Can Flood You with Sales
In the current competitive digital marketing realm, you need to come up with ways of enhancing your website’s ability to convert your website traffic into customers.
According to studies, only 22% of online businesses are satisfied with their conversion rate.
Your website is the cornerstone of your business. Customers will also judge your business and decide whether to proceed and make a purchase based on your site structure and design.
The internet provides numerous business opportunities that you can leverage to establish a successful online business. Be sure to carry out market research to know if the idea is viable and the investment needed avoid any regrets later.
Today, we will look at the anatomy of a killer website that can flood you with sales. 46.1% of internet users say web design is the primary factor they use to determine credibility of a company.
What exactly do you need to do to improve your site’s conversion rate? Let’s get started.
1: Pages Load Fast
A one-second delay in page load time results in a 7% drop in conversions. Every second count and can either make or break your online business.
The most successful businesses online have websites that load in less than three seconds and has a responsive design. Luckily, there are plenty of tools that you can use to check your site speed and identify areas that need to be improved.
Some of the best tools that you can use include:
2: They Leverage Negative Space/ Whitespace
In the realm of web design, the whitespace is commonly referred to as the negative space. Positive space is the space or sections of the website that contain elements. The negative space is empty and often found between the elements.
Despite the use of the word “negative”, this space is of paramount importance to web design. Without it, your website will be unusable and unreadable. The target audience will be overwhelmed by the content you post on the site.
Note that negative space is not only the space between the large elements on the page or the area between the content and header. It also refers to the space between the small page elements such as between paragraphs and lines of text.
Websites that record high conversion rate make maximum use of negative space. Go ahead and instruct your website design team to increase the amount of space between the major and minor elements on your site.
This simple improvement will make your website content more scannable, legible, and easy on the eyes of prospects. Concisely, space will improve user experience and increase your site’s ability to convert traffic into sales.
Be sure to include LSI keywords in the content to ensure that each page ranks high. High ranking on search engine will boost traffic and eventually generate more sales if the pages are properly organized.
3: Have F-Layout
Numerous studies have proven that a majority of internet users when skimming through a website, they read the screen in an F-pattern. Below is a heat map showing how most of your web visitors’ eyes move when on the homepage.
Here is a wireframe to help you get a clear perspective of the F-layout.
As evident from the heat map and wireframe, the visitors start viewing web pages from the left to the right top section of the screen. Some will also scan the page downwards, skimming through the content.
The bottom right section of the page gets the least amount of attention and visibility. What does this mean? If you want to increase conversions, you need to place essential elements along the F-shape lines.
For example, the call to actions should be placed in sections of the page that enjoy high visibility while the less critical elements should be strategically placed in the lower visibility areas.
If your goal is to motivate the readers to check out your latest blogs, consider placing the headlines on the left-hand side of the website page. Other elements that are of less importance compared to the headlines can be placed on the right-hand side of the page.
This is one of the web design techniques used by prominent online businesses to increase conversions and reign supreme in their niches. Write down a list of objectives you want to achieve to assist in prioritizing the elements.
4: Use of the Right Colors
Color is one of the most essential yet often underrated aspects when designing a website. It enhances usability and defines the overall mood of the site.
Unknown to most people is that different color combination elicits different reactions and emotions. Make sure that the color used in each section of the page evokes the emotion you want your brand to convey.
Which is the best way to select an ideal color scheme for the website?
Create a Pinterest board with images that resonate with your brand vision and goals. Then upload some of the images to Adobe’s Color Wheel using the camera icon located on the upper right corner of the screen.
This tool will create a color scheme for your website automatically using all the colors in the photos. Go ahead and change individual colors to suit your preferences and brand vision.
After creating the color scheme, the next important thing that you need to work on its contrast. Correct color contrast will help increase the visibility of the most important elements on the page such as the call to action buttons.
The button colors and font should be complemented by a high contrast in the background to stand out from the surrounding elements. Below is an image of MailChimp page to help you understand how contrast works.
Even though the image of the woman at the center of the page grasps your attention, the two call to action buttons in orange are equally attention grabbing. Hundreds of other successful websites use contrast to spur engagement and conversions.
5: K.I.S.S Principle
K.I.S.S (Keep it Simple, Stupid) is a mantra that is widely used by website designers and internet marketers. The best websites are super simple and straightforward.
If you want to drive conversions, keep everything simple. When creating a page, ask yourself if there is a way of making it more straightforward and user-friendly. Avoid unnecessary elements to avoid overwhelming, and confusing the audience.
Concisely, simplicity results in an aesthetically pleasing website page that looks professional, authentic, and is user-friendly.
The websites that record high conversion rates use these five techniques to stay ahead of the curve. Virtually all these proposed improvements are easy to implement and inexpensive. Use them on your website to increase conversion rate, user experience and engagement.
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