Online retailers and marketers can now get more accurate and comparative brand data thanks to the latest Google Shopping Insights Update.
Yesterday, Google announced an update that is meant to help online stores get value for money and make informed decisions by relying on Shopping Insights.
What is Google Shopping Insights Update?
Google Shopping Insights update is meant to give you information about brands and products that are popular on the internet. This update also goes an extra mile to show what is trending down or up as well as how the market varies by region here in the United States.
Here is a brief overview of the new features in the Shopping Insights Tools.
- More than 5,000 product categories to explore
- Ability to compare and contrast the popularity of a brand or product within a particular search category
- You can generate personalized reports with monthly and weekly trends
- Additional data for more than 45,000 brands and 55,000 products
Why the Latest Google Shopping Insights Matter to Digital Marketers
The latest Google Shopping Insights update is meant to help digital marketers get high ROI from all their online marketing campaigns. By relying on the new information provided by Google Insights, you can be able to know which products are in high demand in certain countries and regions.
More importantly, you can leverage the popularity comparison feature to track the relative popularity of various companies or brands within a particular category. The results of the comparison will help you to know which areas of your campaign need to be tweaked.
The weekly and monthly market trends will help you to know which products were on high demand. As an affiliate marketer myself, this information will come in handy when deciding which products to market on my websites and social media pages.
Finally, tracking the weekly data will help you prepare for the next season and optimize your marketing campaigns. Without this kind of data, adjusting and responding to changes in consumer preferences and expectations would be almost impossible. Get in touch with Alpha SEO Plus for more details about the new digital marketing strategies. Our team will help you come up with a robust inbound marketing campaign that will position your business for success.