Despite being a young economy, Singapore ranks among the fastest adopters of online shopping. According to a survey conducted by PwC, 38 per cent of the population makes purchases via their smart phones. This percentage is higher compared to the global average.
It is now up to e-commerce business owners to tap into this potential. One of the ways to do this is to have a robust E-Commerce SEO strategy. If you are setting up an E-commerce shop in Singapore, or expanding your business, the following key pointers will come in handy.
Understand Search Rankings
The objective of Search Engine Optimisation is to give your site better rankings, which in turn drives more traffic. According to various studies, 91 per cent of traffic goes to the first page. This is why it is a cut throat competition for websites to get first page ranking. This gives you more visibility, reach and leads to more sales.
Use Relevant Keywords
When coming up with keywords, you need to use the words that most people use when searching for products or services. SEO is primarily based on the use of keywords. E-commerce websites need to create content that optimise these keywords. While keywords are integral in SEO, they need to be placed right for them to benefit you. You need to be careful not to overstuff keywords or use them in an unnatural manner. Keywords should be placed strategically in the title and Meta descriptions and then spread out in the content body.
Create Quality Content
Content is still king and one of the best ways to drive traffic to your site. To improve and retain your rankings, you need to ensure that you create fresh, informative, engaging and shareable content. Search engines are constantly updating content. Duplicate content will therefore hurt your rankings.
While most of the content should be based on the products or services you do, you can also come with content based on fun facts, current trends and other entertaining topics. Quality content helps you to establish yourself as an expert in your field.
It is important to note that the content you need to create also includes product descriptions. This is often overlooked. Most websites just stick with the product description given by the manufacturer. This is often very rigid and lacks personality. You can find creative ways of writing product descriptions. Adding a little humour to your content is also catchy and one of the ways to retain customers. This will also give you an edge over your competitors.
Make use of Links
Linking to authority websites is another way to build traffic to your site. Linking goes hand in hand with the content that you are creating. If you write engaging content, other websites will also want to link to your website. To get people to link to your website, you must also extend the courtesy.
Link building needs to be done in a smart way. The best strategy is to use strong anchor words. These should be words that prompt readers to click on the links. Your social media pages should also include links that direct clients to the website.
SEO has the potential to take your business to the next level. However, it cannot be pursued as a hit and run project. It must be integrated into your marketing efforts. Content needs to be regularly refreshed to keep your audience engaged. It is best to hire the services of a professional SEO company. SEO services are not just reserved for large companies. Small and medium businesses alike need to harness the potential that comes with SEO.