Online Marketing Strategies for SMEs That Guarantee Results
The internet is the best marketing resource for businesses, and to stand out from the competition, you need to have robust online marketing strategies. However, unstructured digital marketing campaigns will not cut it.
The usual online marketing strategies, such as conversion rate optimisation, SEO, and social media marketing are as relevant today as they have always been. However, with over 90% of savvy customers using their smartphones to access the web, you will need to restructure your marketing campaigns
The secret to a winning digital marketing strategy is to keep up with the internet marketing trends. However, not all trends will work for your business. Here are trends that you should consider when creating your next marketing strategy.
- Artificial intelligence and augmented reality (AR)
- Data-driven marketing
- Instagram stories
- Conversational content and voice technology
Online Marketing Strategies That Work
The digital industry is highly volatile, and with constantly changing trends, some online marketing have withstood the test of time. In this article, we will look at some of the time tested and new strategies you should incorporate in your digital marketing campaigns.
Optimise Your Website for Mobile
By 2020, the number of smartphone users is expected to grow to more than 2.87 billion, and since most developed countries have the highest smartphone penetration rates in the world with over 90%, it is mandatory to optimise your website for mobile.
Mobile-friendliness is one of Google’s ranking factors today, and it is crucial for SEO. You can use a mobile-friendly test tool that shows how Google Search views your website. This makes it crucial that you get an experienced web design and development agency to create a responsive website for you.
Integrate Your Personal and Professional Accounts
Relatability and transparency are the keys to drawing more partners and customers. According to Statista, the number of social media users will grow to approximately 2.77 billion users in 2019. This means that your target audience will keep on growing exponentially. However, it also means that you will have to compete for visibility.
To win the social media visibility war, you need to combine personal social media accounts with your professional accounts. This will give your audience insight into your passions and interests outside of your business.
This move will make your brand more relatable to existing and potential customers. On top of this, you will have the chance to create a coherent brand that integrates your personal and career goals.
Protect Customer Data
Despite the quality of your marketing strategy, it will mean nothing if you cannot safeguard your customer’s data. Global brands such as eBay, Uber, and Target have all fallen victim to cybercrime, and customers are wary of giving out their data if they do not have confidence in your security protocols.
For this reason, you need to assure customers that their data is safe with you. Beefing up your online security is one of the best online strategies, and it will portray you as a trustworthy business.
Create Valuable Content
Content still reigns supreme in 2019 and will be for a long time to come. Content marketing is an excellent way of introducing your brand, and it helps in shaping your brand’s personality. However, you need to create valuable, relevant, and engaging content.
On top of this, you need to create content that communicates your brand’s core values. Search engines prefer high-quality content, and it contributes to the higher ranking of your website. For this reason, creating valuable content should be one of your most important online strategies.
Focus on Networking
In the modern era, success is not hinged on what you know, but whom you know. For this reason, you ought to focus on networking as it will improve your chances of success, and improve your communications.
Social media platforms are the perfect place to connect with other like-minded entrepreneurs and marketers since it allows you to maximise your resources to achieve the desired results. All it takes is to find something you have in common with the person of interest and establish a connection by sharing your hobbies, interests, and passions.
With that said, networking is one of the best online strategies, it will strengthen your bond over mutual interest, and social media is the perfect place to do it.
Maximise Your User Experience
Businesses today are competing on a global scale, and the chances are that you could be facing competition from international firms. This means that you cannot compromise on creating a seamless experience for your customers.
User experience is one of the 200 Google ranking factors, and you should make it a top priority when drafting your online strategies. One of the areas to consider is page-loading speed. If your pages take too long to load, it will downgrade your UX, the customer will leave, and the chances are that they will not come back.
A website should be easy to use and navigate. You can maximise your UX by conducting data analysis and using heat map technology to determine how visitors are using your site and the areas that need improvement.
Social Media Stories
Social media stories are content that disappears after 24 hours. Various platforms are using them, including Instagram, Facebook, and WhatsApp. They fall under the category of vertical content, and they could have a massive impact on digital marketing.
This marketing strategy can prove your brand’s authenticity by showing the behind the scenes content, countdowns, fun polls, or entertaining and engaging videos. You do not need a creative director to oversee the content that goes into your social media stories. The trick is to make the content fun, interactive, and engaging.
If you want to succeed in business in the modern era, you need to develop robust online strategies. However, you need to review them occasionally given the changing trends in the market and online sector.
With the above strategies, you will be able to trump over your competition. Contact us today for professional digital marketing services. Our support team will be on hand to book a free consultation for you and give a non-obligatory quote.