Building a WordPress ecommerce website is a good idea, especially if you do not have sufficient funds to create a more expensive online store. WordPress is excellent for managing content. No other website builder provides the features and functionalities needed to manage content than WordPress.
However, this doesn’t mean that you should always use it to create e-commerce websites. In recent years, WordPress has been facing stiff competition from Shopify. This website builder is the best for e-commerce. Its price, ease of use, and functionality are unmatched. More importantly, the website builder helps you scale your website as your business grows.
Recently, Shopify started making forays into the enterprise segment of the e-commerce market. This is why it’s regarded as the best website builder at all levels of the e-commerce industry. Whether your store wants to sell its first product or you are selling thousands of products, you should make Shopify your default choice.
When creating a business site, the main challenge arises when you’re unsure whether to go for a content website or an e-commerce site. Often, this is when things get tricky and more nuanced for business owners and marketers.
Why You Should Be Use Shopify to Create an E-commerce Website
Irrespective of how impressive WordPress is when it comes to website development, it lags behind Shopify as far as creating e-commerce websites is concerned. A WordPress ecommerce website won’t provide the remarkable level of functionality that you will find in a Shopify website even if you add e-commerce plugins.
There are basic features that all e-commerce sites should have. These include shopping carts, integration with payment service providers, check-out capability and payment flows, integration with providers of shipping services, secure management of product pages, revenue reporting, integration with large e-commerce platforms such as Amazon, and revenue reporting.
Whereas Shopify provides these functionalities among others, WordPress doesn’t. Shopify has every e-commerce feature that you can think of. Therefore, it is easier to customize a Shopify store than a WordPress store. The recent launch of Shopify Lite further enhances Shopify’s reputation as the go-to website builder.
The main downside of Shopify is its blogging functionality. Even though you can post blogs on Shopify, it will tire you out. The website builder’s blogging features are bare-bones to the extent that they are only suitable for making occasional company updates. It is cumbersome to publish blogs frequently. Even so, Shopify is a high-caliber website builder that can help your store generate traffic.
How to Concurrently Use A Shopify and a WordPress Ecommerce Website
To benefit from what Shopify and WordPress offer you individually, you can use them concurrently. This means having either of them on your domain and the other on a subdomain. For instance, you can have WordPress installed at store.company.com and Shopify installed at company.com.
It is easy to get the right setup with your domain register, WordPress host, and Shopify account without requiring any help. You will only need to set up Shopify on your domain and WordPress on your subdomain.
When choosing which among the two will go to the domain and subdomain, you should bear in mind the fact that in SEO, main domains always carry more weight compared to subdomains. Therefore, it is easier to rank keywords found on main domains.
If you are not pursuing SEO, the issue of domains and subdomains won’t come into play. In such a situation, you can use a subdomain for either your Shopify or WordPress ecommerce website since the main domain will be occupied.
If your objective is to ensure that your product pages rank high in search engines, consider installing Shopify on the main domain, and WordPress on the subdomain. This will ensure that your Shopify e-commerce site gets ranks high, thus funneling shoppers to your store.
Owners of e-commerce websites with content that is used to attract the majority of their traffic should consider installing WordPress on their main domain and Shopify on their subdomain. This is because WordPress is great for content marketing.
When you find yourself in a dilemma and unsure of which website to use between WordPress and Shopify, you should decide whether it is more important for you to rank your Shopify product pages for SEO or your WordPress content. This will help you decide on what to put on the domain and subdomain.
Why You Should Use WordPress for E-Commerce
You should only convert your WordPress website into an e-commerce store if the following conditions are met:
- You have a big WordPress website that has lots of content.
- You want to build a small store that sells 10-20 products.
- You have no plan to invest a lot of effort and resources creating a store, and you see the project as a one-off endeavor.
Once you meet these conditions, it will be sensible for you to consider creating an affordable WordPress ecommerce website rather than a Shopify website. In a situation where you already have a WordPress website, and you want to maintain it, you can use it alongside a Shopify account.
Likewise, if you have enough products that warrant the setting up of a store section on your website, you will need more than merely a few buy buttons. Even so, it won’t make sense to get an entire e-commerce platform setup on your website if you don’t plan to make it a priority.
Your best bet is to maintain everything on WordPress besides ensuring that you use WordPress e-commerce plugins to incorporate a store into your website. The most popular e-commerce website plugin for WordPress is WooCommerce. It has plenty of positive reviews and a platform where users can seek advice and recommendations on how to use the plugin.
With everyone gravitating towards online shopping, you shouldn’t overlook the importance of having either a Shopify site of a WordPress ecommerce website. These websites not only enhance your online visibility but can also help you make inroads into the lucrative e-commerce market.